Realtree

accessories packaging design

The extension of Realtree’s camo patterns for color scheme,

corporate its camo pattern design.

A simple, one tone framing creates a solid contrast for the best representation of all Realtree products.

MON’S Cold Brew Tea

Beverage Packaging Design Concepts

Brand Goal Mon’s Cold Brew Tea is a great source of healthy ingredients and natural energy for fitness enthusiasts, busy workers, on-the- go and motivated people.

Target Demographic

- Healthy, physically fit Americans ages 18-39 living in Southern California

- Mainly Female

- Always active looking for a healthy, hydrating drink that can keep up with them

Design Cues

- Clean / modern

- Typography and design elements should be very clean and straightforward

- Beverage color has to be shown, present as the main focus

etnies

Buy A Shoe Plant A Tree project

Shoes Packaging Design Concepts

etnies’ BUY A SHOE PLANT TREE project [ environmental awareness event ]. When a pair of shoes is purchased, etnies will plant a tree in Costa Rica.

Goal - deliver the event message through shoe packaging

PLAYSAM

toy Packaging + brand identity Redesign Concepts

PLAYSAM, a Scandinavian wooden toy design company with a unique style that achieved both simple and functional.

LOGO REDESIGN ——

Comparing with its toy design, the branding side is way behind.

Goal - sleek, simple and playful logo design. Color coding different series.

PACKAGING REDESIGN ——

Original packaging is protection focused. The toy is packaged with a sheet of tissue paper in a paper stock black box.

Problem - In-store sample displays are required. Adding cost on sample replacement and customer returns.

Solution - Clear acrylic box for its packaging. Customers in all ages are able to interact with the toy before purchase. No more in-store psychical sample displays.

SHELTER BOX for Kids

Emergency Survival Kits for Kids

MULTI-use Packaging Design Concept

SHELTER BOX, a global non-profit organization. Designs, manufactures, and delivers emergency survival kits to any area where is suffering from natural disasters.

Concept - Comforting children though a special designed foldable playground. Provides fun and normalcy.

Contents - one-piece foldable table with dry-erase tabletop, markers, sketchbook, color pencils.

Age - 3 to 8

Meguiar’s

Headlight Restoration Kit

Packaging Redesign Concept

Meguiar's, a representation for all auto mobile care products.

Meguiar’s precise thought-out product developments are not displaying clearly on its packaging.

Problem - simple product but complex message on packaging

Solution - expend window cutout for clear product views; main selling points on the outside, details and instructions on the inner panels.

Flapping Bird

chocolate Packaging Design

This was actually a bet with my professor. He was challenging me to come up with a design that only using one die cut.

The bars on all sides of the bird cage are designed for chocolate bars. Top lid is another packaging for more chocolates!